We think love can be way more than a romantic feeling. We’re all about celebrating friendship, furry family who enthusiastically greet you (and the cats who don’t), self-love, and devotion to the local surf spot.

Spread the gratitude to everyone you care about! Here’s a couple of hearty conversation starters to put on paper, text, or IRL to get’cha going:

• For your pet:“You’re pawsitively the best.”
• For your BFF:“You make my heart smile,” or, “I love you like the last slice of pizza.” 
• For yourself:“Take a breath,” and, “You got this!”
• For the surf line up:“Share the swell… and a smile!”
• For your neighbor:“Your BBQ always smells great!” or, “IOU so many cups of sugar!”
• For the planet:“Green looks great on you!” or, “Go sustainable, or go nude.” (Better yet, try gesturing your love for the planet on V-Day: pick up a piece of trash, carpool, or bring your own growler).
• For your partner:“Wanna (reusable) spoon?” 
• For your coworker friend:“Work besties like you are harder to find than a dozen eggs at the store.”

And remember, when words are hard, a friendly smile goes a long way.