If you like lumbering rivers, humbling mountain ranges and take your beer with a view, Jackson, Wyoming is the place for you. Commonly referred to as Jackson Hole, the town of Jackson lies in the valley (or “hole”) between the mighty Teton Mountain Range and the Snake River, just south of Yellowstone National Park. Surrounded by some seriously epic mountains, Jackson Hole has earned a reputation as a winter paradise, but don’t let the year-round glaciers fool you – Jackson Hole makes an ideal summer getaway. High altitude and steep mountain slopes keep the summer heat at bay. Pick up world-class trailheads in the town square, get your adrenaline rush on the Snake River rapids, spend a lazy afternoon floating around the bends and cap it off with a sky full of crystal clear stars. Dramatic landscapes, great local brew and old-timey cowboy culture. Saddle up, partner.

What To Do In Jackson

Cowboy Coffee Co: Get your day in Jackson started the way the cowboys do – with a strong cup of joe and some fresh mountain air. A local spot that’s just off Jackson Town Square, the folks at Cowboy Coffee roast their beans on site and take the art of espresso very seriously. You know those fun designs you find atop a latte? Well these guys have been known to draw bison, elk, lassos… Bring your own mug for $1 off your drink, then put it toward a perfectly gooey cinnamon roll. Sit outside and check the local happenings in the Jackson Hole Daily or take it to go and stroll through the Elk Antler Arches and get a good look at the old stagecoaches lined up on Broadway. Grand Teton National Park: The main event in Jackson is staring right at you: Grand Teton National Park. Named by French trappers who missed their women, the Teton Mountain Range juts skyward to bare some of Mother Nature’s finest assets. 200 miles of trails snake around craggy cliffsides, sparkling glaciers, pristine lakes and historical homesteads. Start your trip at the Moose Visitor Center, the closest information center to Jackson (12 miles from town) to get the run down on the park’s history, trails and the best time to see grizzly bears or bison (typically dusk or sunrise). Taggart Lake and Death Canyon Trailheads are gorgeous hikes in the Moose District or bike along South Jenny Lake. Swim in Phelps Lake with stunning views of Death Canyon to the west, or take a dip in the shadow of Grand Teton at Taggart or Bradley Lakes. Afternoon thunderstorms are common and the lakes stay chilly all summer, so be sure to bring extra clothing and plenty of water for a day in the park. Park entrance fees are $30 per vehicle and passes are good for seven days. The Bird: Is there anything better than breakfast? Yes, breakfast on a burger. Stuffed between two English muffins is a freshly made Wyoming beef patty topped with fried egg, bacon and all the fix-ins you could ever want after a long day in the mountains. And it’s not just the burgers, the back patio will knock your socks off, too. Killer panoramic views of the Snake River and Jackson Valley pair well with any of the local beers on tap (we cant get enough of Snake River Brewing). And this place stays open late, so spend an evening watching the rotating constellations or jammin’ with the locals. A free shuttle takes you to and from downtown Jackson - strap on your dancing boots and snag a ride out to The Bird on Saturday night. Jackson Hole Rodeo: A true Jacksonian pastime, cowboys and cowgirls have been ropin’ and buckin’ at the Jackson Hole Rodeo every summer for the past 100 years – rain or shine. Grab some BBQ and brews and settle in. You can’t miss the bull riding (if you think the bulls are feisty, wait till you see the cowboys), and the girls barrel racing boasts the most fearless 10-year-olds west of the Mississippi. Rodeo runs at 8pm every Wednesday and Saturday nights through the summer, with a special Independence Day Rodeo on July 3^rd & 4^th. Tickets are $15 and we suggest getting some online before hand, just in case. BYO cowboy hat.

What to Wear in Jackson

Samba Wave Tank: Jackson is one of the only places you can wear your dusty boots to even the fanciest of restaurants. Our Samba Wave Tank just happens to look great with jeans, twirly skirts and cowgirl boots. Fluid, wave-like patterns gives texture without the intensity of a print and it’s made with our feel-great, eco-loving blend of organic cotton and Tencel®. Hello summer. Swept Away Jacket: Warm days and cool nights are one of the best parts about a Jackson Hole summer. So throw the Swept Away Jacket in your bag – you’ll need it when it’s time to catch the fireworks. Casual, classic styling and intelligent pocket placement will reinforce your allegiance to the power of great design. And like the Tetons that kiss the Snake River, earthy linen mixes with mighty cotton in a beautiful twill weave that just gets better with time. Jack SS Polo: Here’s an old cowboy secret: Any shirt with a collar instantly makes you look like a cleaned up gentleman. And polos are just t-shirts with a collar. Get all the ease, comfort and style accolades by having a few of these butter-soft, organic cotton Jack Polos on hand. Vented hems and a hidden pocket within a pocket make this polo our jack-of-all-trades. Coolant Shirt: When it’s hot on the trails and even hotter in town, you’ve got to keep your cool. For your quick relief, our Coolant Shirt earns its name from a special open-weave plaid that mixes yarn dyes and organic cotton for eco-friendly air-conditioning that’s cool to the touch (and the eye). Our Marlin and Picante patterns will keep you looking perfectly patriotic on the Fourth.